A classic business change role...
Randstad is one of the world's leading recruitment and HR services businesses. Holding significant market share positions in some 40 countries, with 28,000 staff and annual sales excess of €15bn. They principally trade under the single Randstad brand.
Having acquired a group of 24 very successful UK recruitment businesses, with combined sales of £1bn, they wanted to merge them together under one UK operating board and all trading under one brand - Randstad. Whilst clear business advantage could be gained from this the challenge, in an industry where the people are the assets, was how to do it whilst keeping the management teams, staff and clients onside.
A UK operational board was put in place and a number of business change workstreams were created - I joined the UK board and led the marketing change management stream. This consisted of a number of activities:
Randstad is one of the world's leading recruitment and HR services businesses. Holding significant market share positions in some 40 countries, with 28,000 staff and annual sales excess of €15bn. They principally trade under the single Randstad brand.
Having acquired a group of 24 very successful UK recruitment businesses, with combined sales of £1bn, they wanted to merge them together under one UK operating board and all trading under one brand - Randstad. Whilst clear business advantage could be gained from this the challenge, in an industry where the people are the assets, was how to do it whilst keeping the management teams, staff and clients onside.
A UK operational board was put in place and a number of business change workstreams were created - I joined the UK board and led the marketing change management stream. This consisted of a number of activities:
- Working with the board to design and implement the target business operating model
- Creating and implementing the UK brand proposition and communications strategy
- Launch a new UK group website designed to channel clients and candidates into the operating companies
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